CASA BOTANICA
Website, Social Media Management, Content Creation + Newsletter Marketing
✨ I established a unique brand voice and tone to maintain a cohesive identity.
💻 I designed a fully equipped and optimized website for vacation rentals to boost our online visibility.
📚 Crafted a holistic content strategy to deploy across the consumer journey, encompassing the website, social media platforms, and newsletters.
🌱 Utilized a predominantly organic approach with limited paid content and advertisements.
🎯 Leveraged my skills as a certified advertising specialist to devise, develop, and implement effective advertising campaigns.