B COLLECTIVE
Co-Founding Partner + Head of Communication
📸 I created a social media strategy centered on visually appealing content to educate, inspire, and build an authentic community of flower and plant enthusiasts. Emphasizing our mission to raise awareness of floral therapy through unique immersive floral experiences synergetic collaborations.
🎨 As Head of Communication, my forte was creating social media content, newsletters, and website copy- along with all other communication coming from B Collective. Ensuring a unified voice that resonated with our audience was paramount.
💌 Implemented an email newsletter strategy that consistently engaged subscribers, building anticipation for our bi-weekly email delivery.
💰 Paid Media Strategist involved with the entire process from content inception to execution and analytics. I successfully developed and implemented efficient paid ads, making prudent use of the budget.
