VMB CREATIVE
Fractional Head of Growth & Marketing for Scaling Consumer Brands
I partner with founder-led companies generating $2M–$15M in revenue to build predictable growth systems across acquisition, lifecycle, and retention without hiring a full-time executive team.
As seen through work with…
B2C & DTC Brands
Wellness, Beauty, Luxury Hospitality & Service-Based Companies
$900K+ Managed Annual Marketing Spend
200%+ Revenue Growth Driven
Global & Bilingual Campaigns (EN/ES)
Your brand is growing, but your marketing feels chaotic.
If you’re scaling past $2M in revenue, marketing complexity increases fast:
Paid media performance is inconsistent
Retention and lifecycle aren’t fully built
Your team is busy, but results feel unpredictable
You’re reacting instead of operating with a clear growth plan
At this stage, you don’t need more tactics.
You need experienced leadership and infrastructure.
This is not an agency.
It’s growth leadership.
I step in as your Fractional Head of Growth & Marketing, owning strategy, prioritization, and performance across your entire funnel.
That means:
Clear growth direction tied to revenue
Systems instead of scattered efforts
Accountability across channels and teams
Calm, strategic decision-making at the leadership level
You get senior expertise without the overhead of a full-time hire.
What we build together…
A clear growth roadmap aligned to revenue goals
Predictable acquisition and retention systems
Paid media and performance governance
Lifecycle and customer journey optimization
Team alignment, execution standards, and accountability
Executive-level insights to guide smart decisions
This is about scaling with control, not chasing trends.
This partnership is for you if…
You’re a founder-led brand doing $2M–$15M annually
You already invest in marketing and want better ROI
You need strategic leadership, not more freelancers
You value clarity, structure, and measurable outcomes
You want marketing to support long-term growth, not short-term wins
If you’re early-stage or looking for one-off projects, this won’t be the right fit.
Proven results across growth, performance, and retention
200%+ revenue growth driven within one year
$900K+ in annual marketing spend managed and optimized
500% increase in brand visibility across channels
6,000+ subscriber email audiences built for recurring revenue
Cross-functional teams led in fully remote environments
Bilingual campaigns executed for global audiences
Meet your strategic growth partner
I’m Vanessa Betance, a Director-level marketing leader with 15+ years of experience driving growth for consumer brands across wellness, beauty, luxury hospitality, and service-based industries.
I’ve led full-funnel strategy, managed six-figure budgets, and partnered directly with founders to turn marketing into a predictable growth engine.
My role is simple:
To bring clarity, structure, and leadership where growth feels uncertain.
When I'm not building brands, you can find me hosting Hustle + Heart (a podcast for entrepreneurs building with intention) or publishing PowerHaus Digital Magazine (monthly clarity for women in business).
Ready for strategic growth, not guesswork?
If you’re looking for a long-term growth partner who understands both strategy and execution, apply below.
Limited partnerships available to ensure hands-on leadership.